Top Digital Marketing Trends To Know For 2022

Each year, digital marketing trends continue to change. The following are the top 5 digital marketing trends to keep in mind in 2022.

Digital marketing will remain a key part of every company's success strategy, no matter what happens in the future. The emergence of trends like e-commerce and online brand awareness has already proven its value as a vital component of marketing - and it's only going to grow in effectiveness as time goes by. Here are five Digital Marketing Trends you need to know for 2022 if you're trying to stay ahead of the competition!

#1 Digital Marketing Trend - Mobile First

Using your mobile device is on the rise, and that's no secret. It is estimated that 69% of all internet traffic will be generated by mobile devices by 2022 (three times as much as desktop computers). According to our forecast, digital marketing trends in 2022 and beyond will be geared towards creating content and advertising that can be viewed on all types of mobile devices.

You should also create content that is mobile-friendly. Your website might just need to be adapted for smaller screens or even mobile apps could be created. Don't forget about AMP (Accelerated Mobile Pages), which helps render content faster on mobile devices.

#2 Digital Marketing Trends - Smart Data

In 2022, artificial intelligence will play an increasingly important role in digital marketing. Artificial intelligence (AI) and machine learning technology have been experiments in marketing in 2019. The use of artificial intelligence will be a key component of digital marketing in five years. Marketers will be able to uncover customer pain points and create unique value propositions through smart data, which will lead to a competitive advantage, since smart data will help them connect with customers more effectively.

#3 Digital Marketing Trends - Voice Search

Voice searches will make up 25% of all searches in 2020, Cisco estimates. Thanks to easy access to intelligent voice assistants, this percentage will only rise in the coming years. Google's voice search platform might be a great place to start getting serious about voice search keywords. Consider free or low-cost marketing tools, such as Amazon Alexa or Tellmebox, to stretch your marketing budget. With or without a budget, you can still create content that will help your audience using Alexa skill kits.

#4: Video Marketing Trends

In recent years, video has skyrocketed in popularity, especially among young people. Don't wait any longer to get started with video marketing if you haven't already. In Forbes' new report on the top 10 digital marketing trends you can't ignore, video tops the list - and it will only grow in importance. In the last few years, video content consumption has exploded, owing to formats like Reels and YouTube Shorts.

#5 - Visual search - Digital Marketing Trends

In today's technological age, your camera allows you to do so much more than just click photos. There are an array of apps and even Google Lens that let you capture images and view live footage of whatever is presented in front of the camera. Users can use this to look up information visually using the camera app, Google Lens, or even an array of other apps available in the market today. Taking full advantage of this trend, brands can jump on board and maximize their profits.

Conclusion

An agency's investment must generate a return if you're going to make one. Doubts and uncertainties should not be allowed. Moving forward is the only option. We have put together a checklist that will help you make meaningful progress toward finding an affordable digital marketing agency in India that will deliver results at scale.

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