The importance of voice search in your business today!
With simple verbal communication, you might be able to find something - a nearby coffee shop, ticket bookings, or weather updates. It may not be too far into the future for search to take on that form.
Users can use voice search to present them with better search results by capturing not just keywords, but also intent and context behind their search queries. According to current trends, voice searches will account for 50% of all searches by 2020. Take a moment to think about it - you're speaking to a voice interface platform such as Siri, Google voice search, Cortana, Alexa, Bixby, or Watson.
By using natural language processing and text-to-speech technology, AI software can convert your search query into an understanding of your intent based on your search history and the context behind it. Voice search uses artificial intelligence to interpret the context and intent of your search query and present you with the best search results.
Due to voice search's fast, smart, convenient, and multi-tasking capabilities, voice search has experienced a shift in demand. The question then becomes, what does all this mean for businesses? How can they integrate SEO for voice search and what impact will it have? Let's look at the details.
It is important now to integrate a voice strategy in your entire marketing strategy in order to get your brand ahead of your competitors in the voice world. To ensure a consistent brand image, written and voice communication must match to ensure that voice search opens up a whole new opportunity for brands. In addition, voice interactions are faster than text interactions, so brands can build a more seamless and natural communication pattern with their audiences in order to better build loyalty.
As consumers become busier than ever today, voice assistants are helping brands offer quick and easy answers to their queries. It will soon be VSO (Voice Search Optimization) compared to SEO (Search Engine Optimization). At the moment, spoken queries and typed queries have different results.
By doing so, marketers and SEO analysts will have to integrate voice search SEO strategies and learn how to use VSO to their advantage, ensuring that their brand ranks in the featured snippets on voice search engines, where voice assistants pull data from.
The business website must also be optimized for voice searches. A voice search assistant that uses AI can offer insights about your audience and provide them with an exceptional customer experience, building a brand's recall value.
Voice search is not only about voice recognition, but also about voice understanding, so voice search assistants powered by AI can help a brand gain an advantage over its competitors. Being found is not the only reason you need a solid voice search strategy.
It is equally important to get a head start on your competition and get in front of them right now. Imagine you are the owner of a resort and your business doesn't have a voice strategy. Prospective customers who use voice search to find a resort near them are likely to find your competitors instead of you.
In order to stay ahead of the competition, ensure your brand has a voice search strategy in place.
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