Understanding a keyword's worth might take some time and effort, so keyword research can be a tiresome process. Recent updates by Google and the company's approach to machine learning can make SEOs think about what keywords would work best.
Although they know the importance of this process, most SEOs still gamble and let keywords rank themselves before they realize that it is too late.
As a domain where there are no set steps or a specific path to follow, SEO is a particularly interesting one to work in, where you are in control and can explore opportunities to dominate search results.
Regarding the topic of this article, it is very easy for me to lose focus over time, as a result, I am reminded of one thing, in order to remain focused, you must stick with the keywords that you have to work on because, like planting a tree, only those who don't cut the tree halfway will reap the rewards..
Let's begin...
Make sure you understand what you are aiming for or what the objectives are.
As soon as you know it, what will you search for so that your product shows up on the first page of Google (We need something to start us off with, right?)
In order to do keyword research, we should keep in mind these parameters.
Select keywords that receive no less than 1000 monthly searches.
The second kind of keyword difficulty is: the ability to avoid being competitive. Choose keywords that are less competitive.
It would be beneficial for your business to target less competitive keywords because it will give you better results.
Suppose you are selling homemade coffee in short two-word keywords would be difficult to rank for, so go for long-tail keywords instead (e.g. Keyword Difficulty Score: 58/100).
Finding low-competition long-tail keywords isn't easy.
Several resources in this niche can help you do this such as Kwfinder, Moz, SEM rush, and Google keyword planner.
If you are using this tool, input a two-word keyword, select the desired location, click search, and once you've found a few words with low competition and high search volumes, now enter the keywords which you have shortlisted, and create a massive list based on the keyword list, we can then focus on the keywords which are most beneficial, and the ones that are not as important, can be used to write articles or blog posts about.
Additionally, you can search the keyword term in Google and see what suggestions come up. Add those to your list, as well.
This is not over yet, go look for your competitor's keywords, analyze the search engine results with the help of any tool. All this can be done manually or using a tool, I would suggest you experiment with this manually for a few of them, that would help you better understand the search platform.
Search for forums related to your niche using the competitors keywords. You can discover the forums by using specific footprints but, even if you find them, a search on topic names or topics created by members will probably yield some interesting finds, and it will surely add to the list you built.
Assuming that we are on the same page, you will have these on your list.
Keywords of two words. (These keywords can be used for main service pages or URLs) (image optimization)
Keywords with long tails - You can use these for creating content
Using competitors' keywords (Anchor text optimization) and metadata can help you gain backlinks and boost your content.
Keywords related to forums - Use them to write blog posts.
Here are some of the things we did to sum it all up:
This is the more targeted audience, and the long-tail keywords will have low SEO.
Research the most lucrative keywords for your niche
(Forums / Competitors Keywords) Alternative to Keyword Planner
When I researched about the keyword, I got the following: Keyword Research
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